One of the most controversial uses of blogs in business is buying blog reviews. The concept is simple enough: good reviews on other people's blogs means positive increases in your business. To gain some credibility and a loyal following, some businesses pay for bloggers to write glowing reviews about them.
Paying for blog reviews is not only about building brand recognition and exposure. It's also about gaining links and dominating the search engine results for your particular keywords.
Is buying blog reviews ethical? It depends on who you ask and how you go about it. If you are purchasing links to your site outright, you will be flagged and penalized by the search engines. This is a prohibited practice that can have extremely negative implications for you. However, if you are experiencing challenges in building brand awareness or in getting honest opinions from consumers, advertise on blogs may give you the break that you need.
